Design thinking is a process for creative problem solving.

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Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what's the human need behind it? Part of answering this question comes with understanding the function of the brain and it’s qualities. Take a moment to truly absorb and admire the images above.


Context is everything.

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To pair the needs, wants, and offerings of different parts of the brain, the mind must also take into consideration the context in which it’s ideas and innovations are applied. How we manifest our thoughts and feelings successfully and productively into action require categorization, organization for implementation. All is to say that communicating our chaotic thoughts and ideas with a design thinking approach can create less stress on ourselves and others.


Practice makes progress.


To get right into the Design Thinker’s best practices, try this very simple design-jam exercise as a brainstorm activity with some peers:

  1. How might I (or we)? …. this leading question suggests that a solution is possible and because it offers you the chance to answer in a variety of ways. A properly framed ‘How Might I (or we)’ doesn’t suggest a particular solution, but gives you the perfect frame for innovative thinking.

  1. Sketch my … another variation on design-jamming is to sketch or draw your ideas. It can help visualize and encourage imaginative innovation. It is also another outlet that the brain is gifted with to express thoughts and ideas.

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Above are Mindshare presenters, participants, and organizers (from all professional sectors) coming together to share their How might I’s … a unique experience for all to engage, share, and cross-pollinate personal experiences to upskill their lives.

Deepika Malik - a digital creative strategist and VP for Cineplex Entertainment

Deepika Malik - a digital creative strategist and VP for Cineplex Entertainment

A few words about Deepika’s Mindshare experience as a presenter

“I was impressed by the courage of folks who got up to speak and share personal stories and experiences. While I didn't share anything personal - everything I do at work is about an exchange with other humans, though normally disinter-mediated by a digital device, screen or artefact of some kind. That being said, it was nice to exchange knowledge with other people and do it in an intimate way.” - Deepika

Deepika’s recommendations for some Design Thinking Resources:

  • Ideo's Design Kit:
    (This is an educational and resource site for those wishing to learn human-centred design)

  • Stanford University's DSchool:
    (Stanford's dschool has many programs and resources on the application of Design Thinking in an academic setting but also online programming and courses for executives.)

  • DIY Toolkit for Social innovation:
    (Many of the tools here can be used to get at the problem definitions, causality and help frame and ask the right questions.)